How Product Quality Transforms Your Ability to Innovate [Case Study]

Too often, companies are sold on a target price for their product. They want to charge somewhere between what the market is willing to pay and what’s necessary to turn a profit — sometimes at four to five times the manufacturing cost. It’s tempting to take shortcuts in manufacturing and material selection to make more money. But poor quality comes at a cost, and that cost impacts your business in myriad ways.

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